Is food art? Just have a look on the internet, and you will find dozens of articles on this very topic. How can something we consume ever be considered art? Unlike traditional art, we don’t enjoy food from afar. Instead we savour, feast and gorge on it.
For me food is art, but not in the traditional sense. Just as it is the fuel we need to survive, it is also so much more. Food is all about experiences, be it an emotion or a memory.
Food cannot be shared or liked on Facebook. It is one of the only art forms that uses nearly all of your senses at any one moment — touch, smell, taste, and sometimes even sound.
Here at Art Eats, it’s not about using food to create an experience, more about creating a new art form: food art. Edible art. It is about bringing you one step closer to understanding art. The act of removing it from its pedestal, and completely immersing yourself in it. It is about creating an entirely unique experience. One that cannot be duplicated, so making no allowance for re-evaluation.
Our ambition is to challenge your perception of food. It’s about taking inspiration from existing art and recreating it on a plate. If an artist paints a picture of food, then food is just the subject for their art. If a chef creates food from art, then it is a new form of art. Something to experience at first hand, something to behold.
“CAN YOU IMAGINE PEOPLE EATING A PAINTING — IF THEY COULD INTRODUCE A PAINTING INTO THEIR BODIES? IT’S PROBABLY THE ARTIST’S DREAM, AND WE HAVE THE OPPORTUNITY TO DO SO.”
Ferran Adriá, Head Chef of elBulli (Esquire, Jan. 2011)